The need:To have an effective tool to communicate, share, inform and promote useful resources for financial advisors to understand the multiple benefits of RCM financial products and at the same time enrich the users’ financial skills.
The Project: In more than seven years of activity the “RIFA Forum” system has been enriched with features and content, addressing different communities of users, and has become the hub of Raiffeisen’s commercial activity in Italy. To this end, Moodle was integrated with an email marketing system to promote spontaneous subscription of the target users to the Raiffeisen information portal.
Size of the project: The project has actively involved more than 2,000 financial advisors throughout Italy.